top of page

weLOG #10: Action.

Dear friends,


That’s the word I would use to describe weMORI since I last wrote to you.

The fundraising team has applied to three new opportunities: The Earthshot Prize, The New Earth Foundation, and The Keeling Curve Prize.

We crunched some numbers and found that by reaching 10,000 active users, weMORI can have a carbon impact equivalent of removing over 18,000 cars off the streets 🚗

The social media team has gone public with their first post on instagram and facebook (check it out: fb | insta).

We formed a new events team and made the decision to kick start events on our social media at the end of February.

App side, we’re now working on updates aimed for implementation on Earth Day 4/22, including an impact reporting page, and we’ve onboarded Mexican artists & designer Antonio to make the user experience more enjoyable & beautiful.

You can read more about the future of our app on this dev blog titled ‘Beta Blues’ written by Alex.

To those of you who provided feedback to the app: thank you. Our direction has been deeply informed by your advice, and we’re stoked to share updates with you.

Before I go: a special shout out to the super teaMORI volunteers!

We’re working better as a team everyday, and we were delighted to see the interest we got from our last weLOG where we invited new teammates.

In case you missed our last weLOG, we’re still recruiting volunteers/interns here!

Do join us :) We have a blast together 🌳

Thanks always, and keep reading on for some global forest news.


Ian Shimizu-Pughe


Is all this change making us better or worse off?

That’s the question a team of researchers sought to answer in a new report, which synthesizes 2,000 peer-reviewed studies. The conclusion: “across the board the destruction of the environment is making people worse off, and where the results were mixed, negative impacts were often felt more acutely by lower-income people and in poorer countries”. Sounds like it’s time to go nature-positive!

Speaking of nature-positive…

Did you know roughly $44 trillion of the global economic output − or a little over half of global GDP − is either moderately or highly reliant on nature? That means, to put it bluntly, that if we don’t take care of nature, we won’t have an economy. Check out this brilliant summary for a crash course on why nature-positive, and why now.

A first ever ‘steak fine’ could be on the horizon.

In the UK, food service businesses (like supermarkets) must now prove that their supply chains are not linked to illegal deforestation. If it’s found that they are in fact selling, let’s say, Amazon tarnishing beef, they receive a fine. It’s the first ever policy of this kind, and an example for the world to follow.

29 views0 comments

Recent Posts

See All


bottom of page