What if I told you that no matter your background, age, beliefs, or culture, you can decide, right now, to have a positive impact on the world? #vegan #veganism #climatechange I haven’t been vegan for very long, but it is already one of the most important things that I do—the best decision that I make, every day. However, it took me a few months of following a vegan diet before I felt comfortable declaring myself one. When I was a kid, vegans were viewed as militant animal ri
There is an item most likely all of us have in our houses, which we use every day. Yes! A dishwashing sponge! Preparing for this weLOG I got curious about this seemingly, very ordinary item. Now, you might be wondering what that has to do with weMORI and forests - well, stay with me, and you'll find out! :D As we know it now, the typical sponge was invented in the 1930s by Otto Bayer, a German chemist. He developed polyurethane which is a synthetic material most sponges are m
Here comes a super exciting chapter in weMORI’s history - the ecomfortHouse x weMORI collaboration! 🔥 What’s the result of this co-creation? A truly awesome product! - yes, we really think so! 😀 I sat down with Ian on our virtual chairs and asked him a couple of questions about the nature of the project and the reasons why we believe it’s so cool. Tune into what Ian has to share 🙂 How did weMORI get connected to the ecomfortHouse? When I just started as an environmental ac
Biodiversity – short for biological diversity – is the variety of life on Earth: from the rare Attenborough’s pitcher plant to all 7.8 billion human beings on Earth. It’s easy to dismiss biodiversity as something that only nature conservationists care about, but here are 5 things about it which may pique your interest. #biodiversity #wildlife 1. It holds the answers to important cures Biodiversity holds crucial benefits to humanity, and a tangible and practical example is med
You have most likely heard of COP. Yes, the huge conference focusing on matters related to climate change. Some big decisions were made there this month and that’s what we’re going to dive into. So what is COP anyway? It’s the United Nations Climate Change Conference of the Parties. We just had the 26th summit where leaders of the world gathered and committed to certain actions to keep global warming below 1.5 degrees. This time around, forests received A LOT of attention. On
About 45,000 years ago the Diprotodon disappeared, along with the Australian megafauna … Our weMORI detective is investigating the matter. #megafauna #Australia #sapiens #biodiversity #climatechange #extinction The portrait of the victim was hanging on my white wall, surrounded by many pins representing diverse clues and evidence. It was named Diprotodon and used to live in Australia thousands of years ago. I must admit I was quite impressed by the stature of the victim, a ca
Dear weFAM, It’s with a heavy heart that I send this out today.
Why? Because a past entry of weLOG wasn’t sent out due to an internal mishap.
So it’s been ages since we’ve been in touch with you.
As a new and budding organization, our aspiration has been to facilitate a deep connection with our supporters.
We haven’t been great at that, and that doesn’t make us — or you — happy. So I’m starting this log with a share that we’ve implemented ways to communicate better.
weMORI Book Review The title is simple and self-explanatory, yet the book will shake you. The surgical and detached glance of Ponting describes and hints at an interpretation of the issues without the need to preach: the facts, plain and dry, speak for themselves. #ecology #extinction #history #climatechange #biodiversity #bookreview My copy of the book - the cover shows it was used a lot A.N. Whitehead once claimed that all western philosophy is footnotes to Plato. In the sa
We destroyed many of the world’s forests in our human quest for development. How can we rebuild the paradise that we lost? #forest #restoration #conservation “...this land was as dead as I was.” Those were the haunting words used by Sebastião Salgado to describe his family’s farmland within Brazil’s Atlantic Forest – a place where he had spent his childhood – when he returned to it in the late 1990s. Photo: Sebastião Salgado by Fernando Frazao / Agencia Brasil Speaking at a T
Up to now, the Amazon territories located in the French Guiana were one of the best-preserved, as with its two neighbouring countries, Suriname and Guyana, it contains more than 400,000km2 of undisturbed rainforest. However, biodiversity is now endangered by a giant open-pit gold mine project. #amazon #Guiana #deforestation #pollution In 2018, a project for an open-pit gold mine called Montagne d'Or (‘Mountain of Gold’) in French Guiana was the subject of a public debate. The
What would a future without forests look like? What’s all this fuss about forests? Do we even need forests? Can forests really help to preserve life as we know it? Let’s have a closer look. author: Keneisha Bennett #restore #climate #regenerate #protectandrestore Progress vs Nature Many have long theorized that the world is going to end but thought it would be as a result of a religious end of days apocalypse. Unfortunately, this ‘end of days’ might be real but for a complete
Dear all, I hope you’re celebrating today with a big hug for Earth — she deserves it. Every year, we take about 80 billion tons of stuff from the Earth to make our modern lives possible. The problem is, that’s said to be 75% more than what the planet is able to regenerate each year. This dynamic represents the fundamental issue at the heart of the environmental crises: we’re taking too much. “Restore Our Earth” That’s the rallying cry for the 51st Earth Day. Spot on! It’s the
Hello friends! "Failure is success in progress." ―Albert Einstein It’s with a heavy heart that I inform you that we have failed on our promise to launch a fully redesigned, beautiful app on Earth Day. We have been hard at work trying to make this happen, but we simply weren’t able to get there on time. The version that’s out right now has several critical issues, and is a far cry from what we wanted to deliver today. One of these issues is that some users aren’t able to log i
18,000 trees planted. And, 550,000 square meters protected. That’s the projected impact of weMORI one year after the launch of the new app on Earth Day, 2021. 550,000 square meters is the equivalent of 74 soccer fields. Imagine 74 soccer fields of forests spread out in front of you — it’s huge! At that point, the carbon impact will be 70,000 tons. That’s the same as removing 15,000 cars from the streets, or offsetting the annual emissions of 4,400 US citizens. And that will b
Update (3/22): As of 3/22 we have reached 85 monthly supporters and trees. To all of you who joined 100 TREES − THANK YOU!! We have decided as a team to extend the campaign to 3/31, since we believe that it's more important to achieve our initial goal and plant as many trees as possible. So please consider joining 100 TREES, become a monthly weMORI supporter, and plant a tree in Borneo 🌳 Thank you － teaMORI. Dear Prospective Donor, Today, I’m here to introduce you to 100 TR
Dear friends, Today, I want to announce the kickoff of a campaign. It’s called 100 TREES. The goal of 100 TREES is to find the first 100 monthly donors that support weMORI, and plant 100 trees. The campaign ends on March 21st, UN International Day of Forests. For each 1 new monthly donor, we plant 1 tree. 100 people, 100 trees! When we reach the goal, weMORI will plant an additional 100 trees to celebrate 🎉 The 200 trees will be planted in Borneo, on land cleared for oil pal
Dear Prospective Supporter, Today, I’m here to introduce to you the 100 Trees Campaign (in short, 100 Trees). The 100 Trees Campaign 100 Trees is a fundraising campaign to find weMORI’s first 100 monthly donors. It starts today, and ends on March 21st, World Forest Day − a UN day to celebrate the forests. In this campaign, for every new monthly donor, we plant 1 tree. 100 people, 100 trees. That’s the goal! Also, when we reach 100 people, weMORI will plant an additional 100 t
Bees are the columns that hold up the structure of our agriculture, therefore of our economy and nutrition. They are now in danger of extinction, and the preservation of forests is a major part of the solution to this problem. #forests #protect #restore #bees #sustainability #ecology #nature #food “That which is not good for the bee-hive, cannot be good for the bees.” -Marcus Aurelius Imagine going to the supermarket, in the vegetables’ isle, and you look at it, in shock: you
Dear friends, Action. That’s the word I would use to describe weMORI since I last wrote to you. The fundraising team has applied to three new opportunities: The Earthshot Prize, The New Earth Foundation, and The Keeling Curve Prize. We crunched some numbers and found that by reaching 10,000 active users, weMORI can have a carbon impact equivalent of removing over 18,000 cars off the streets 🚗 The social media team has gone public with their first post on instagram and facebo